SWOT analysis model

SWOT analysis, that is, situation analysis based on internal and external competitive environment and competitive conditions, is to list the main internal strengths, weaknesses, external opportunities and threats closely related to the research object through investigation, and arrange them in the form of matrix. Then, with the idea of system analysis, various factors are matched and analyzed to obtain a series of corresponding And the conclusion usually has a certain decision-making. S (strengths) are strengths, w (weaknesses) are weaknesses, O (opportunities) are opportunities, and t (threads) are threats. The contribution of SWOT method is to match these seemingly independent factors with systematic thinking for comprehensive analysis, which makes the formulation of enterprise strategic plan more scientific and comprehensive.