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在 2020 中国企业领袖年会上,董明珠表示:企业家一定要有自己的职责和精神,无论在任何困境下都要记住自己的使命。
董明珠称,虽然今年疫情下格力电器遇到了前所未有的困难,格力营收下滑了,但格力 9 万名员工,没有一个员工被裁员,没有一个员工被减工资。
12 月 1 日,董明珠获选财富中文网“2020 中国最具影响力商界女性”。2020 年,在她的主导下,格力电器加快了 IoT
布局,在空调业务之外更努力地扩展与加强新业务,同时半导体、装备制造和电池业务,依然是董明珠的发力重点。
疫情期间,面对中国消费者被困家中以及格力 3 万家线下门店关闭的情况,她开始改革格力电器数十年来一直坚持的销售模式,亲自上场在线上直播卖货。
虽然刚开始她在直播首秀中成绩并不理想,但在之后的直播中,她屡屡创下新纪录。今年 9 月,她在一场长达 4 个小时的直播中,销售了价值 1.75
亿美元的格力产品。今年 10 月 30 日,董明珠更是在南京的那场直播带货中,卖出了 25.2 亿元的成绩。
董明珠表示:“‘让世界爱上中国造’是中国每一个企业和企业家的梦想,通过我们的努力,我相信我们一定能够梦想成真。”